The Retail Advantage

At the core of the question lies the purpose and motivation for consumers participating in a Facebook experience. Or is it? One school of ...

The sheer size and reach of Facebook, as a portal or opportunity to influence consumers, is almost overwhelmingly compelling to brands and r...

An article todaly in eMarketer Daily, which quotes a survey from e-commerce solutions provider ATG and conducted by MarketTools , ads som...

During my morning reading, I came across another article about "mobile marketing", this one in AdAge. As with many such articles...

I recently presented a technology and service at an ecommerce retail tradeshow. The technology is undeniably best in class and the service ...

An article published today in Practical eCommerce raises some critical points regarding evaluating the effectiveness of video on eCommerce s...

Innovation for the sake of doing something different is a waste of resources and capital...both financial and human. With one caveat: some...