Revolutionizing Retail Consumer Marketing
Video programming, designed to meet real-world consumer challenges, providing expert-driven answers….using your key items. Creating a seamless “inform-entertain-purchase” relationship with your customer… Future Merchants delivers a solution which allows online retailers to drive volume for key items, increase customer satisfaction, and generate excitement.
Business opportunity
The Future Merchants solution addresses a number of well documented trends:
- Traditional key item marketing not delivering required lift or ROI
- Millions of perfectly targeted, opt-in consumers already on your website
- Consumers research product purchases online prior to in-store purchase
- Need-benefit communication builds retail brand loyalty
The Future Merchant Solution: RetailTV®
- Key item enhancement using proprietary video programming reinforcing brand values while delivering consumer “need-benefit” empowerment
- Seamless click-to-buy capability without leaving the video experience
- Retailer control over content and image, with no overt advertising evident
- Funded with national media dollars without impacting current co-op $
- Include features designed to drive “clicks & mortar” synergy
- No up-front cost to the retailer
What IS RetailTV®?
- An emotional connection with the consumer established with one click
- Programming why your consumer shops, not just what they shop for
- Unique content, neither “repurposed” or vendor generated, pertinent to the product, consumer and brand positioning of the retailer
- Proprietary technology designed for retail based on decades of experience.
A place your consumer can be entertained and informed simultaneously, on demand, enhancing your brand while improving multi-channel conversion.
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